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1. Introduction
Take Rate Srl takes your privacy very seriously. This privacy policy governs and details the main privacy principles we apply to the data we collect through our services.
1 -About Take Rate services

Take Rate srl specializes in creating personalized advertisements. We work with online partners to build advertisements for users who visit their website or mobile applications and with publishers to display personalized advertisements.

Our aim is to deliver advertisements by displaying products and/or personalized banners that you might be interested in, based on your recent browsing behavior. For example, if you visit and browse on Website/mobile application A, on a subsequent online visit to Website/mobile application B, you will see ads personalized by your browsing history on Website/mobile application A.

With our service, you should receive personalized ads that are more relevant for you than the standard advertising you would receive without Take Rate srl. Click here for more information on Interest Based Advertising.

In our adv tag could run some different ads from many agencies, for example:

Google AdSense
Rubicon Project
Google Analytics

2 – Our technology

Online web environment: (desktop, tablet, and smartphone browsers)
Take Rate srl “tags” visitors to its partners’ websites with browser cookies. Users tagged by Take Rate srl are given a technical identifier. At no point does Take Rate Srl collect identifying personal data such as your name or address.
The browser cookies track the products viewed by the visitor and pages visited of the partner for whom Take Rate srl is delivering ads. Pixel tags are used by Take Rate srl to transfer browsing data from visitors of our partner’s websites to Take Rate srl servers.

What are cookies?
A cookie is a small text file stored on a user’s computer for record-keeping purposes. There are two types of cookies:
Session cookies are used to make it easier for you to navigate on websites. A session ID cookie expires when you close your browser.
Persistent cookies are used to run our technology as they enable us to track and target the interests of our users to enhance the experience on our partners’ websites. Persistent cookies remain on your hard drive for an extended period of time. You can remove persistent cookies by following the directions provided in your internet browser’s ‘help’ file.

What are pixel tags?
A pixel tag (also commonly known as a web beacon) is an industry-standard, often-transparent graphic image usually no larger than a 1×1 pixel that is placed in a website.
Our partners’ advertisements are displayed on many websites, also known as “publishers.” These publishers may also place cookies on your browser. These cookies are there so that the publishers recognize that Take Rate srl has a personalized advertisement available for your browser.

Browser matching: (desktop, tablet, and smartphone browsers)
To serve you our personalized advertisements and provide a harmonized web experience we may match your identifiers on the different browsers you are using. At no point we collect identifying personal data such as your name or address to operate the matching.

We use exact matching methods by leveraging our advertising partner’s identifiers or email hash that they may pass to us. See data collection paragraph to learn more. Matching your devices only works in the online environement (browser to browser) ; mobile application environment remains separate.

Other environments (Mobile applications)
In environments that do not support cookies, like mobile applications, we may use other similar technologies for the same purpose of cookies. To serve our ads in mobile applications we collect identifiers, such as Google Advertising ID or IDFA depending on the operating system of your mobile device. These identifiers consist in a string of technical and random characters singling out your device that Take Rate srl stored by Take Rate srl with a hash (non reversible encrypting method).

3 – Data collection and use

We do not know who you are. We collect and use anonymous data relating to your browsing navigation to display personalized advertisements.
We collect anonymous information
We only collect data related to your browsing activity through cookies or equivalent identifiers that record:
events related to your activity on the partner’s website (such as the number of pages viewed, the products you viewed on that website, your searches made on the partner’s website) information related to your device (device type, operating system, version) and events related to the Take Rate srl ad serving activity such as the number of ads displayed to you.
We also collect technical user identifiers from our partners for the purpose of matching the browsers you use and serve you relevant ads based on your behaviour accross browsers.

For that purpose we process and store

  1. We do not collect any identifying information
  2. We do not know who you are.
  3. We do not know your address, your place of work, your date of birth, your email address, your phone number.
  4. We do not use or store your IP address for targeting purposes*.
  5. We do not collect hardware-based identifiers such as UDID, Mac Address.
  6. We do not collect sensitive information (such as religion, political opinion, health…).
  7. We collect this information in order to increase the relevancy of the ads being displayed to you.
  8. The data we collect is also used for reporting purposes, and to give our clients and partners more information about the performance of their advertising campaigns, and to improve performance over time.
  9. We do not create segments to specifically target children under 13 years old.
  10. We do not process any information which could be used by Take Rate srl, directly or indirectly, with the help of a third party or otherwise, to determine the personal identity of users.
  11. We share information collected with our subsidiaries or affiliated companies. We share aggregated data with our partners, i.e. data that does not permit identification of a partner, or permit you to be identified. We share non-aggregated data only upon approval of our partners and in compliance with our commercial agreements.
  12. We partner with Ad exchanges platforms to buy ad placements through auctions. Before the auction we match our ID with the ad exchange platform and then participate to the auction by sending the bid price and the banner code to display.

* In compliance with the best industry standards, we use IP addresses:

    1. For fraud detection purposes (and not for targeting purposes) to help alert us to situations which could not have been caused by human behavior, such as a massive amount of clicking in a limited period of time;
    2. To extract geographical information.
4 – Your options to disable the display of Take Rate advertisements

Please note: that each environment is separate. If you do not want to receive Take Rate srl ads whatever device, browser used you must disable our services for both the online web and mobile app environments.

Online web environment: (desktop, tablet, and smartphone browsers)
Please note: that this procedure will only block ads that are displayed by Take Rate srl. If you chose to opt out matched browsers, please note :
that your opt-out on these matched browsers will be effective as soon as we see you again on these browsers if this happens within 6 weeks ;
and that you may nonetheless continue to have cookies on other unmatched browsers and see ads displayed by Take Rate srl on these browsers.
You can also opt out of Take Rate’s srl service by visiting the followings links.

Please note that these platforms allow you to opt out of interest-based advertising delivered by registered members on the current browser you are using.

For EU:

IAB Europe opt-out platform (
You may also want to use browser settings to modify your preferences. At Take Rate srl our goal is to offer a harmonized online experience whatever browser you use. Most browsers accept our cookies by default but in certain cases, like Safari, our cookies are blocked by default by the browser settings (and potentially without your knowledge). In these situations we will inform you before we drop our cookies so that you can tell us either that you want to experience our ads, or opt-out of our services by using the Take Rate srl opt-out. In cases where you interact with our service and want to experience our personalized ads your browser settings may nonetheless be configured to block certain third party cookies. In this situation, the most efficient way to disable our ads in for these browsers is by using our Opt-out.
As described above, we elected to provide mechanisms of choice through our proprietary opt out and through industry platforms and do not respond to web browser do not track signals.

Other environments (Mobile applications)
Please note: to opt-out from advertising served by Take Rate srl in mobile applications, you must be browsing in applications.
If you no longer want to be exposed to Take Rate srl personalized banners in the mobile application environment, you can opt out simply by clicking on the opt-out button accessible through the ad choices icons integrated in all our banners. (see complementary options for iOS and Android here under)
Please note that this procedure will only block ads that are displayed by Take Rate srl. If you want to disable more services, please refer to your operating system settings, or follow instructions below. Your opt-out will be stored server side linked to your device ID.
Android Users (version 2.3 and above)

To use the “opt-out of interest-based advertising” option, follow the instructions provided by Google here: Google Play Help .
If you don’t have the Google Play Services installed on your device, you won’t receive Take Rate srl services.
Please note that this is a device setting and will disable interest-based ads from all providers, and not just for Take Rate srl iOS users (version 6 and above)
To use the “Limit Ad-Tracking” option, follow the instructions provided by Apple here: Apple Support Center.
Please note that this is a device setting and will disable interest-based ads from all providers, and not just for Take Rate srl
Other Platforms
Take Rate srl services only work with iOS (version 6 and above), so we do not provide interest-based ads on other platforms.

5 – Data security and retention

The security of your information is fundamental to Take Rate srl. We have implemented industry-standard security measures, which include the use of firewalls and encryption.
We retain the technical data that we collect for up to 13 months from the date of collection. Our cookies expire 13 months after they are last updated.
In the case of fraud detection, IP address may be retained for a maximum of 6 months for the purpose of investigating potentially fraudulent activity. The IP address is processed by teams separate to those responsible for the Take Rate srl algorithm.

6 – Denying / Revoking Consent

The user can deny / revoke consent to third party cookies by going to the third party links listed above or by visiting:

7 – Enabling / Disabling Cookies Through the Browser

Most browsers (Internet Explorer, Firefox, Chrome, etc.) are configured to accept Cookies. Cookies are stored on the hard drive of the user’s device and can be deleted. You can disable Cookies on the main website browsers by following the instructions provided at the following links:



Internet Explorer



8 – Deleting Flash Cookies

By clicking the link below you can change the settings for Flash Cookies.
Disabling Flash Cookies

9 – Contact

For any questions on this privacy policy, you can contact:
By email:

Take Rate Srl 
Via Cusani 5- 20121 – Milano (MI)

10 – Changes to our privacy policy

Please note that we may update or change this privacy policy. If we revise our privacy policy, we will post those changes to this privacy statement, and to other places we deem appropriate, so that you are aware of what information we collect, how we use it, and under what circumstances, if any we disclose it. If we make any material changes we will notify you by means of a notice on this site prior to the change becoming effective.


In order to provide a smoother and more intuitive navigation, the Site and Platform make use of Cookie Technology. Cookies are small text extensions stored by the browser on the User’s device with the intent of speeding up the process of analyzing internet traffic, thus improving the User’s access to the services provided by the Site. Cookies may contain information related to the User, collected and archived by the same User’s browser during navigation, some examples of which include the User’s preferences, tastes, interests, etc.

The eventual use of data collected by the Cookies generated by Take Rate srl is for the means of providing the client the best experience possible on the Site, as well as to identify the User and register their preferences for purposes strictly related to the provision of activities and/or service requested by the user. Third party Cookies may be present on certain pages of the Site, for the intent of tracking the functionality of services provided or to personalize said services based on the tastes and preferences of the User. Take Rate srl will not have access to said Cookies, nor will it have control over them.

The User may at any time deactivate and /or block the Cookies present in the browser by deactivating and blocking Cookie use through the browser or directly on the User’s device. Deactivating and/or blocking the transmission of Cookies may result in a reduction in the functionality of certain services or limited access to certain areas of the Site. For further information regarding the use of Cookies, please refer to the Cookie Policy present on the Site.

Take Rate Srl © {{Y}} – Tutto il materiale riportato appartiene a Take Rate srl o ai legittimi proprietari; marchi di terzi, nomi di prodotti, nomi commerciali, nomi corporativi e società citati sono marchi di proprietà dei rispettivi titolari o marchi registrati d’altre società e sono stati utilizzati a puro scopo esplicativo ed a beneficio del possessore. All the material reported belongs to Take Rate srl or its legitimate owners; third-party trademarks, product names, trade names, corporate names and companies mentioned are trademarks of the respective owners or registered trademarks of other companies and have been used for explanatory purposes only and for the benefit of the owner.

3. Embedded Content
Pages on this site may include embedded content, like YouTube videos, for example. Embedded content from other websites behaves in the exact same way as if you visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website. Below you can find a list of the services we use:
The Facebook page plugin is used to display our Facebook timeline on our site. Facebook has its own cookie and privacy policies over which we have no control. There is no installation of cookies from Facebook and your IP is not sent to a Facebook server until you consent to it. See their privacy policy here: Facebook Privacy Policy .
We use the Twitter API to display our tweets timeline on our site. Twitter has its own cookie and privacy policies over which we have no control. Your IP is not sent to a Twitter server until you consent to it. See their privacy policy here: Twitter Privacy Policy .
We use YouTube videos embedded on our site. YouTube has its own cookie and privacy policies over which we have no control. There is no installation of cookies from YouTube and your IP is not sent to a YouTube server until you consent to it. See their privacy policy here: YouTube Privacy Policy.
4. Cookies
This site uses cookies – small text files that are placed on your machine to help the site provide a better user experience. In general, cookies are used to retain user preferences, store information for things like shopping carts, and provide anonymised tracking data to third party applications like Google Analytics. Cookies generally exist to make your browsing experience better. However, you may prefer to disable cookies on this site and on others. The most effective way to do this is to disable cookies in your browser. We suggest consulting the help section of your browser.
Necessary Cookies (all site visitors)
  • cfduid: Is used for our CDN CloudFlare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. See more information on privacy here: CloudFlare Privacy Policy.
  • PHPSESSID: To identify your unique session on the website.
Necessary Cookies (Additional for Logged in Customers)
  • wp-auth: Used by WordPress to authenticate logged-in visitors, password authentication and user verification.
  • wordpress_logged_in_{hash}: Used by WordPress to authenticate logged-in visitors, password authentication and user verification.
  • wordpress_test_cookie Used by WordPress to ensure cookies are working correctly.
  • wp-settings-[UID]: WordPress sets a few wp-settings-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
  • wp-settings-[UID]:WordPress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
5. Who Has Access To Your Data
If you are not a registered client for our site, there is no personal information we can retain or view regarding yourself. If you are a client with a registered account, your personal information can be accessed by:
  • Our system administrators.
  • Our supporters when they (in order to provide support) need to get the information about the client accounts and access.
7. How Long We Retain Your Data For
When you submit a support ticket or a comment, its metadata is retained until (if) you tell us to remove it. We use this data so that we can recognize you and approve your comments automatically instead of holding them for moderation. If you register on our website, we also store the personal information you provide in your user profile. You can see, edit, or delete your personal information at any time (except changing your username). Website administrators can also see and edit that information.
8. Security Measures
We use the SSL/HTTPS protocol throughout our site. This encrypts our user communications with the servers so that personally identifiable information is not captured/hijacked by third parties without authorization. In case of a data breach, system administrators will immediately take all needed steps to ensure system integrity, will contact affected users and will attempt to reset passwords if needed.
9. Your Data Rights
General Rights
If you have a registered account on this website or have left comments, you can request an exported file of the personal data we retain, including any additional data you have provided to us. You can also request that we erase any of the personal data we have stored. This does not include any data we are obliged to keep for administrative, legal, or security purposes. In short, we cannot erase data that is vital to you being an active customer (i.e. basic account information like an email address). If you wish that all of your data is erased, we will no longer be able to offer any support or other product-related services to you.
GDPR Rights
Your privacy is critically important to us. Going forward with the GDPR we aim to support the GDPR standard. AncoraThemes permits residents of the European Union to use its Service. Therefore, it is the intent of AncoraThemes to comply with the European General Data Protection Regulation. For more details please see here: EU GDPR Information Portal.
10. Third Party Websites
ThemeREX may post links to third party websites on this website. These third party websites are not screened for privacy or security compliance by AncoraThemes, and you release us from any liability for the conduct of these third party websites. All social media sharing links, either displayed as text links or social media icons do not connect you to any of the associated third parties unless you explicitly click on them. Please be aware that this Privacy Policy, and any other policies in place, in addition to any amendments, does not create rights enforceable by third parties or require disclosure of any personal information relating to members of the Service or Site. AncoraThemes bears no responsibility for the information collected or used by any advertiser or third party website. Please review the privacy policy and terms of service for each site you visit through third party links.
11. Release of Your Data for Legal Purposes
At times it may become necessary or desirable to AncoraThemes, for legal purposes, to release your information in response to a request from a government agency or a private litigant. You agree that we may disclose your information to a third party where we believe, in good faith, that it is desirable to do so for the purposes of a civil action, criminal investigation, or other legal matter. In the event that we receive a subpoena affecting your privacy, we may elect to notify you to give you an opportunity to file a motion to quash the subpoena, or we may attempt to quash it ourselves, but we are not obligated to do either. We may also proactively report you, and release your information to, third parties where we believe that it is prudent to do so for legal reasons, such as our belief that you have engaged in fraudulent activities. You release us from any damages that may arise from or relate to the release of your information to a request from law enforcement agencies or private litigants. Any passing on of personal data for legal purposes will only be done in compliance with laws of the country you reside in.
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